MEDIA PLANNING

Planning and preparation are critical for public relations success. Beaton PR works with clients to develop individualized media plans that highlight their areas of expertise and most striking brand attributes.

Media Strategy: Our bespoke media plans spotlight clients’ individual strengths, including overlooked products and business sectors, while enhancing their overall brand. We develop a PR strategy that works towards achieving quantifiable long-range goals and follows a clear roadmap to ensure effective execution.

Reputation Management: We help clients manage their online reputations. This includes tracking quotes in the press, social media mentions and overall web presence. We take proactive steps to strengthen clients’ existing online reputations, while researching new ways to bolster their brands.

Media Training: We create tailored media training sessions that teach clients best practices for interacting with reporters. This covers interview preparation, interview messaging, on-camera delivery, preparing talking points, and building long-term relationships with journalists. Our training ensures clients maintain a polished presence – in print, online and on-camera – when engaging with the press.

MEDIA OUTREACH

Success is achieved through hustle and hard work – at Beaton PR we not only design the media plan, but deliver the follow-through to ensure it gets results.

Media Relations: We bridge the gap between clients and journalists, securing strong, lasting relationships with the press. This is done through informal meetings, interviews, and sharing clients' thought leadership with the media, in addition to working with editors to publish op-ed articles. Through these relationships and our consistent media outreach, we ensure clients’ brands are visible in the national and trade press.

Crisis Communications: We counsel clients facing adverse media circumstances, creating a game-plan to safeguard their brands. By handling reporter inquiries, creating a messaging strategy and minimizing negative headlines, we guide clients through their most challenging media crises.

Op-ed Development/Placement: We help clients develop and place op-ed articles that run in national and trade news outlets. These op-ed articles position clients as thought leaders in their industries and bolster their reputations.